Generally, a coach is hired by a client, and this can be an individual or a team (i.e. a company). The customer therefore may or may not be a part of an organisation, but in either case, their objective is improved awareness and enhanced effectiveness of behaviours either on a personal or corporate level.
A coach’s work is mainly oriented towards the future and the present, facilitating the identification of goals to clarify what is sought to be achieved, and supports the client along the way. In their training, coaches have certainly learned psychology, in some cases also earning a specific degree, but more to further refine the fundamentals of how a person’s mind works rather than work as a psychologist.
The International Coaching Federation (ICF) defines a coach as “an expert in the process of facilitation but not necessarily in the subject of interest of the client” because they do not provide advice or suggestions. Consequently, its approach is not consultative in nature.
A coach is distinct from the following professionals.
A consultant is an expert called to analyse a situation and give opinions or technical advice based on their professional experience. The consultant receives a fee for their professional knowledge which is transferred to others, providing one or more solutions to specific problems for which they must understand the context to be able to offer a most fitting plan of action.
A trainer generally provides advice based on their experience and knowledge and is similar to a mentor. The difference between the two methodologies is that mentoring develops in a less formal way and is usually a one-to-one relationship, or in small groups, while training is carried out in a more structured way in large groups. Training also includes the direct teaching of notions, while mentoring is focused on resource development in a broader sense.
A mentor is someone with outstanding professional experience who supports someone with less experience so they can improve their working skills. A mentor is therefore a “wise and trustworthy” guide who, through their successful experience, is able to support young resources in facing the challenges they encounter along the way. The mentor exemplifies expertise in their field and acts as a teacher, sharing their knowledge in an instructive way.
We dedicate this article to a necessary in-depth analysis of the differences among helping professionals, in particular coaches, counselors, mentors, psychologists and psychotherapists as well as others.
Just as for various “helping” professional figures, coaching and mentoring have things in common but also have differences that need to be further clarified, especially in a business context, where theories are still few, and the frame of reference is not well defined.
Mentoring is specifically tailored to a professional context and is generally developed over a longer period of time, with a long-term vision, while coaching deals with short-term issues and objectives and can also be expressed in a personal life context.
But going back to what we said at the beginning, because mentoring provides specific information, experience and knowledge, it cannot be considered a coaching method, even though it can be implemented in a coaching-oriented way.
Generally speaking, a coach is usually a professional who works outside the organization, unlike the mentor. It has largely been proven that when used in a complementary way, mentoring and coaching increase the effectiveness of operations and the probability of goal achievement, as compared to cases where the two roles are more frequently overlapped.
The following table from the article “Multiple Faces of Coaching” shows how a coach’s role can be adapted and integrated into the corporate context for both mentoring and managerial aspects. (Joo et al. 2012.)
Types and Characteristics | Manager Coach | Executive Coach | Mentor |
---|---|---|---|
Goal of intervention | Development and learning Improved performance Retention |
Self-awareness Learning Change in behaviour Improved performance |
Socialization Managerial development Grasp of corporate policy |
Characteristic of the support professional | Manager/Internal Supervisor No coaching experience |
External Professional Credentials not subject to regulation |
Senior Manager usually internal and two levels higher No mentoring experience |
Professionals for whom it is intended | Employees | Mainly executive and high-level managers | Low level employees with high potential |
Process | Loosely structured | Systematic and structured | Structured |
Focus | Relationships Communication |
Problem and on emerging issues | People and process Mutual benefits |
Duration | Ongoing | Short term | Long term |
As to personal support figures, they can be classified into two categories: counselor and psychologist/psychotherapist.
The difference between a coach and counselor is subtle – at first glance. Although they both have prerequisites and techniques, the two figures are in fact very different from each other: a counselor mainly works with the client’s internal issues like emotions, perceptions, emotional imbalance, dysfunctional events. Moreover, the counselor usually does not emphasize what a client should do and how they should do it.
A psychologist is a graduate in Psychology who has become licensed after taking a state examination, and who offers various services depending on the specific context in which their services are required: at work, at school, in a hospital setting…
A psychologist can carry out performance evaluations, manage and read tests, provide consulting and support to their patients in difficult times.
A psychotherapist is a psychologist who, after further specialization, can work with traumas, pathologies and mental disorders. Psychotherapists’ patients are often confronted with an inability to lead a normal life.
Unlike counselors, clients of psychotherapists usually face a limited time of difficulty or imbalance and need temporary support to reach clarity and reorganize their lives, and do not undergo a long process to heal or solve the psychological problem. The following table summarizes and compares the above-mentioned figures.
Helping professional | Focus on time | Provides contents | Works on a goal | Works only with client | Gives advice | Works on the individual | Expert in the client’s field of work | Therapeutic Intervention |
---|---|---|---|---|---|---|---|---|
Coach | Present, future | No | External | Yes | No | No | No | No |
Consultant | Past, present, future | Yes | External | No | Yes | No | Yes | No |
Psychotherapist | Past | Yes | Internal | Yes | Yes | Yes | No | Yes |
Counselor | Past, present | No | Interno | Yes | No | Yes | No | No |
Mentor | Present, future | Yes | External | Yes | Yes | Yes | Yes | No |
Trainer | – | Yes | External | No | Yes | No | – | No |